Yonex VCORE - Key Visuals

For the release of of Yonex's new VCORE rackets, the team at Motive created Key visuals to highlight its key features with a focus on 3D elements.

I was responsible for creating all final 3D elements including modeling, texturing and rendering an accurate representation of the racquet, then developing the abstract twisting design of the edges.

Additional credit to:
GCD: Chris Reinhard
ACD/AD: Daniel Patu
Copywriter: Peyton Hopkins
Copywriter: David Jarvis
3D Designer: Dylan Barela

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Harrison magby yonex vcoreblack keyvisual 02compact